Lens University PRAD Students Join Professionals to Celebrate World PR Day in Grand Style

Students of Public Relations and Advertising, PRAD, at Lens University, Ilemona, Kwara State, have joined professional public relations practitioners across the globe to celebrate the 2026 World Public Relations Day.

The celebration, which took place on Thursday, July 16, 2026, at the university's campus, was facilitated and coordinated by public relations expert, Dr. Mrs. Atinukemi Abbas. It was attended by the Dean of the Faculty, Chief Adebowale Adedeji; Head of Department of Mass Communication, Mr. Adebayo Adedimeji; the Public Relations Officer, Mr. Nurudeen Muhammad; and other staff members of the Faculty of Communication and Media Studies.

While addressing the students, Dr. Mrs. Abbas highlighted the significance of the day, noting that July 16 is set aside globally to celebrate public relations professionals.

Being the first of its kind at Lens University, Dr. Abbas commended the students for their commitment and active participation. She said the initiative is aimed at building the reputation of the institution and showcasing its interest in the field of public relations.

Also speaking, the Dean of the Faculty, Alhaji Adebowale Adedeji, commended the students for turning out in large numbers to celebrate the day. He urged the students to embrace professionalism, develop effective writing skills, and remain committed to ethical standards in their pursuit of careers in public relations. He further admonished them to build a good reputation and other qualities expected of public relations practitioners.

Similarly, the Lens University Public Relations Officer, Mr. Nurudeen Muhammad, reiterated the importance of public relations in shaping perceptions, building mutual understanding, and strengthening relationships between organizations and their publics.

He urged students to uphold the reputation of the institution by demonstrating integrity, professionalism, and ethical conduct in their academic and future professional careers.  

Mr. Muhammad also advised the students to apply the knowledge and skills acquired in the classroom to real-life situations. He encouraged them to remain committed to continuous learning, master the principles of public relations, and strive for excellence as future communication professionals.

The highlight of the event featured the display of placards with public relations principles and practice by students as a symbol of the celebration.

The inscriptions on the placards and student presentations provided more insight into the importance of public relations in building reputations and fostering effective communication, mutual understanding, and strong relationships between organizations and their publics.

The students, in separate remarks, applauded the initiative, describing it as an educative and memorable celebration of World Public Relations Day. They added that the programme has strengthened their passion for the profession and encouraged them to contribute positively to the future of public relations.