UNILORIN Dean Urges Advertisers to Prioritize Consumer Well-being in Campaign Designs

The Dean of the Faculty of Management Sciences at the University of Ilorin, Prof. Rotimi Ayodele Gbadeyan, has called on stakeholders in Nigeria's advertising industry to consider the mental, emotional, and social well-being of consumers when designing campaigns.

He made this appeal during the 284th Inaugural Lecture of the institution, titled "Something Else Beyond Marketing?".

The Dean's appeal underscores the significant impact that advertising can have on society, and the importance of using this influence to promote positive change.

Prof. Gbadeyan is a seasoned academic and administrator with over 25 years of experience in university teaching, research, and administration. He has held various leadership roles in reputable universities across Nigeria, Ghana, and Sierra Leone, and has published numerous research papers in his field of expertise.