McPherson University Students Participate in "Media Re-imagined" Conference at Pan-Atlantic University

Students from the Department of Mass Communication recently participated in a conference tagged "Media Re-imagined", organised by the Mass Communication Society of Pan Atlantic University (PAU), Lagos. The event, which brought together emerging and established voices in the media space, was held at the Lagos Business School, Lekki.

The conference featured thought provoking sessions focused on the evolving media landscape. Key discussions included “Building a Career in the New Media Economy” and “Ethics in the Age of Virality: Balancing Speed, Truth, and Responsibility,” both of which examined how digital platforms are reshaping journalism, content creation, and communication practices in contemporary society.

The event also hosted industry leaders, creative professionals, and entrepreneurs who shared practical insights from their experiences. Notable participants included Kelechi Amadi-Obi and Oluwatosin Ajibade, Kene Okonkwo, alongside other media and creative industry stakeholders who emphasized innovation, storytelling, and adaptability in the digital era.

Beyond creative expression, attention was also drawn to regulation and accountability in digital media. Representatives of the Advertising Regulatory Council of Nigeria cautioned content creators and influencers on the importance of ethical standards, noting that digital footprints carry legal and social responsibilities that contribute to maintaining societal trust and cohesion.

Discussions further highlighted key success factors in the modern media economy, including persistence, niche development, audience value creation, and consistent branding. Speakers noted that many successful creators faced early challenges such as limited equipment and visibility, but overcame them through practice, networking, and strategic internships before entering the industry fully.

The Media Re-imagined conference, served as a reality check for the next generation of media professionals. It stressed the idea that success in today’s digital space is no longer defined by virality alone, but by the ability to build a responsible, consistent, and value driven brand that resonates meaningfully with audiences.