KWARA POLY Illorin Wins the University of Ilorin Mass Communication Department’s Pitch-A-Ton competition

Kwara State Polytechnic (KWARA POLY), Ilorin, carries the glory of winning  the University of Ilorin Mass Communication Department’s Pitch-A-Ton competition organised for the experts in the advertising industry to come out and teach the university community on the management of advertising.

Kwara State Polytechnic (KWARA POLY), Ilorin, has won the University of Ilorin Mass Communication Department’s Pitch-A-Ton competition.

UNILORIN came second with a total of 194 points, while Summit University, Offa, placed third with 184 points.

Head of Department of Mass Communication, University of Ilorin, Dr Kehinde Kadiri, said  the competition was aimed at providing a platform for the meeting of the town and the gown.

She said it was also organised for the experts in the advertising industry to come out and teach the university community on the management of advertising.

“One thing I have realised is that there is a difference between theory and practice. What we teach our students is different and there is a huge gap between what obtains in the class and what is on the field.

One of the participants, Eniola Oluwatomisin, of the Department of Mass Communication, Lens Polytechnic, Offa, described the event as ‘nice and overwhelming’.

She said they were taught advertising in school last session, adding that it was interesting competing with her colleagues from other institutions.

Another participant, Fatimah Bashir, of Fountain University, Osogbo, said  the event had broadened her horizon and prepared them better for future events.

One of the judges at the competition, Biodun Adefila, said she was impressed with what she saw at the programme, adding that a lot had gone into the teaching of the rudiments of marketing communication. “Looking at perfection is not really there, but they have good understanding of what they are supposed to be doing,” he  said

Chief Executive Officer, O2 Academy, Ozoemena Mbanefo, announced a scholarship for two members of  Kwara Poly. Other institutions that participated in the event included Thomas Adewumi University, Oko, Kwara State, and Redeemers University, Ede.

MySchoolNews reporting.