Unilorin to Inspire Creativity with 4th Edition of Pitch-a-Ton

The University of Ilorin is gearing up for the fourth edition of Pitch-a-Ton, an inter-tertiary institution advertising pitch competition, slated for February 26, 2024. Organized by the Department of Mass Communication, the event aims to bridge the gap between theory and practice in advertising, with a focus on unraveling the complexities of AI’s disruptive role in the industry.

Initiated by Dr. Kehinde Kadiri, a seasoned PR and advertising professional, Pitch-a-Ton has evolved into a platform for nurturing creativity and innovation among students of Public Relations and Advertising (PRAD) sequence. From its humble beginnings with three competing institutions in 2019 to its current stature involving nine institutions, the event has become a catalyst for entrepreneurial growth and innovative advertising concepts.

The essence of Pitch-a-Ton lies in its commitment to collaboration and learning. With 16 schools invited to participate, students are encouraged to challenge conventions, redefine boundaries, and foster an ecosystem where ideas flourish. At its core, Pitch-a-Ton celebrates creativity, providing a platform for students to unleash their imagination and craft narratives that resonate with the world.

Pitch-a-Ton’s allure transcends academia, drawing the support of sponsors who acknowledge its role in shaping the future of advertising. From Comb Spa and Salon, offering their business as a case study, to Item7, generously providing food for over 200 attendees, and the backing of Advertising Regulatory Council of Nigeria (ARCON) and 02 Academy, sponsors have rallied behind the event, highlighting its industry significance. Their contributions underscore Pitch-a-Ton’s reputation and impact, reinforcing its mission to cultivate emerging talents and drive innovation.

Pitch-a-Ton is guided by industry luminaries tasked with judging and mentoring participants, ensuring fair assessment and constructive feedback. A panel of esteemed professionals from the public relations and advertising sector will be convened for this purpose. Leading figures such as Olalekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria, Ozoemena Mbanefo, founder of Oxygen Academy, Martha Ugbomma Onyebuchi, FRPA Director at ARCON, Olushola Adegborioye, Deputy Managing Director of Creative Xone Limited, and Asiwaju Ezra Okebisi, CEO of Citycrier Communication Limited, will bring their expertise to elevate the event and provide invaluable guidance to students navigating their innovative journey.

As the fourth edition of Pitch-a-Ton commences, it heralds a celebration of creativity, symbolizing a tribute to innovation that knows no bounds and ignites transformative change. With industry titans, students, journalists, and scholars coming together to honor innovation, the event stands as a testament to the potency of imaginative concepts. To all who dare to envision and challenge norms, Pitch-a-Ton invites participation in a voyage of exploration, where the brilliance of imagination, lights the way to a brighter tomorrow.