Ahmadu Bello University, Zaria engages firms to promote its distance learning courses through TV series

Ahamadu Bello University Zaria engages firm to promote its distance learning courses through TV series

The Distance Learning Centre, Ahmadu Bello University, Zaria, has engaged Dorayi Film and Distributing Company to promote the academic programs run by the Centre through film production and television series.

This followed a Memorandum of Understanding (MoU) jointly signed by the Distance Learning Centre, Ahmadu Bello University and Dorayi Film and Distributing Company at a brief ceremony held in Zaria on Monday, 6th November, 2023.

Both parties, according to the Memorandum of Understanding, agreed to come together to deepen the mutual media corporation in the area of film production, film starring, and sponsoring.

Under the MoU, the Distance Learning Centre, having established itself as a leading institution in modern open distance and e-learning deliveries, shall sponsor the production of a movie titled ‘MISALI’, retain the television right of the production, and own the intellectual property right.

On its own part, Dorayi Film and Distributing Company, a Kano-based television production firm, shall be responsible for script writing, casting, production, editing, completion, marketing, and all other responsibilities in producing the television series.

Duration for the production of the TV series, according to the MoU, shall be for a period of four months effective from 13th November, 2023 to 13th March, 2024.

Equally, the parties shall for the purpose of understanding be responsible for encouraging mutual value in entertainment and advertising, as well as participating in any organised events.

Speaking at the brief event, the Director, Distance Learning Centre, Ahmadu Bello University, Prof. M.I. Sule, who signed the MoU on behalf of the Centre, stressed that under the agreement the Centre would be “well protected and promoted”.

The Deputy Director, Administration, ABU Distance Learning Centre, Dr. Salim B. Magashi, who gave an overview of the MoU, described the production as all-encompassing and that the project would begin in earnest.

Malam Nazir Adam Salihi signed the MoU on behalf of Dorayi Film and Distributing Company with Malam Aminu Shehu, a staff of the film production firm, in attendance.

Those present at the event from the Distance Learning Centre included Deputy Director, of Learning Support Service and IT, Prof. Suleiman Aliyu Shika; Deputy Director of academics, Dr. Maryam Dewu; Finance Officer, Malam Shehu Yahaya; and Administrative Secretary, Mrs. Aishat I. Baballe