Igbinedion University Launches Major Plastic Waste Sensitization Campaign at Okada Market

The Igbinedion University Okada (IUO), through its SWARM Project Team, has taken a significant step in local environmental stewardship by conducting a comprehensive Plastic Waste Market Sensitization Campaign at Okada Market on September 23, 2025.

The campaign is part of IUO’s commitment to positioning Higher Education Institutions (HEIs) as powerful agents of change in the global fight against escalating waste generation and environmental degradation caused by expanding landfills.

Igbinedion University's initiative moves beyond the classroom, pioneering market-based sensitization and awareness programs to ensure that local communities are both informed and empowered to participate actively in creating cleaner, healthier environments.

The SWARM Project Team highlighted the severe environmental effects of plastics and stressed the importance of collective involvement, emphasizing their core mission: to leave no one behind in the fight against plastic pollution.

The campaign was met with an overwhelmingly positive response from market traders and community members, who warmly embraced the message of environmental responsibility.

The SWARM Project, which receives funding from the European Union, is framed as more than an initiative; it is a movement dedicated to advancing sustainable plastic waste management education. It serves as a model for successful collaboration between academia, local communities, and global partners, demonstrating how combined efforts can transform waste management practices and secure a more sustainable future.