Gregory University Uturu Hosts 9th Inaugural Lecture

In a captivating discourse held at Gregory University Uturu (GUU), renowned scholar Prof. Vincent Ikechukwu Ekwerike delivered the institution's 9th inaugural lecture, delving into the pivotal role of broadcast program content in fostering national unity. The lecture, titled "Broadcast Programmes Contents as Social Engineering Strategies: A Leeway of Evolving and Consolidating National Unity," drew a distinguished audience of academics, students, and professionals in the field.

Prof. Ekwerike, an esteemed figure in communication studies, elucidated on the significance of broadcast media in shaping societal perceptions, attitudes, and behaviors. With a keen focus on Nigeria's diverse cultural landscape, he underscored the potential of broadcast programs to serve as catalysts for social cohesion and national integration.

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Addressing the audience, Prof. Ekwerike highlighted the dynamic nature of broadcast content and its ability to influence public opinion. He emphasized the responsibility of broadcasters in presenting content that transcends regional, ethnic, and religious divides, fostering a sense of belonging and understanding among diverse segments of the populace.

Drawing from extensive research and empirical evidence, Prof. Ekwerike elucidated on various strategies employed in broadcast programming to promote unity and harmony. From inclusive storytelling to cultural representation, he outlined practical approaches that broadcasters can adopt to contribute positively to the nation's unity agenda.

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The lecture at GUU served as a platform for robust intellectual exchange, with attendees actively engaging in discussions on the role of media in nation-building. Prof. Ekwerike's insightful analysis resonated deeply with the audience, sparking contemplation on the transformative potential of broadcast media in Nigeria's socio-political landscape.

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In his closing remarks, Prof. Ekwerike urged stakeholders in the broadcast industry to embrace their role as agents of social change and unity. He called for concerted efforts to uphold ethical standards and promote diversity in content creation, underscoring the imperative of collaboration between academia, industry, and regulatory bodies.

The 9th inaugural lecture at Gregory University Uturu not only showcased the institution's commitment to academic excellence but also provided a platform for critical discourse on issues of national importance. As Nigeria continues its journey towards fostering a more inclusive and cohesive society, the insights shared by Prof. Ekwerike serve as a timely reminder of the pivotal role that broadcast media plays in shaping the nation's collective identity and aspirations.