London School of Economics Appoints Chude Jideonwo as Creative-in-Residence

London School of Economics (LSE) has appointed Chude Jideonwo, co-founder of Red Media Africa, a leading management consulting firm, as the Creative-in-Residence. This unexpected news comes as a moment of profound gratitude and affirmation for Jideonwo, whose dedication to impactful work has now garnered international recognition.

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In a statement expressing his gratitude and astonishment at the appointment, Jideonwo reflected on the transformative journey that led him to this pivotal moment. Having made a conscious decision years ago to focus solely on his work and let the universe unfold its path, Jideonwo remained steadfast in his commitment to making a meaningful impact without actively seeking external recognition or opportunities.

"After Yale and Oxford and all of that, I decided I would no longer apply for any fellowships or residencies. I wanted only to be invited - based on the impact of our work," shared Jideonwo. "I was almost certain it would take about 10 years for any of that to happen (I mean, who do you think you are?) and I was comfortable with that consequence. I would focus on the work I had chosen."

Despite moments of doubt and uncertainty, Jideonwo's unwavering faith in his principles and dedication to his craft have been rewarded with this significant appointment. As he embarks on this new chapter at LSE, Jideonwo looks forward to collaborating with the school's faculty, students, and networks to accelerate the growth of the creative economy across Africa.

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The appointment of Chude Jideonwo as Creative-in-Residence at the London School of Economics not only highlights his exceptional talent and leadership in the field but also underscores the global recognition of Africa's burgeoning creative industries.