FUNAAB VC Praises DPR for AI-Driven PR Workshop

The Vice-Chancellor of the Federal University of Agriculture, Abeokuta (FUNAAB), Prof. Babatunde Kehinde, has commended the Directorate of Public Relations (DPR) for organizing a capacity-building workshop on leveraging AI for public relations excellence.

The workshop, held at the FUNAAB Zoo Park, focused on enhancing communication and reportage in the digital age. Prof. Kehinde emphasized that AI is a present reality that must be embraced to improve productivity, encouraging participants to integrate AI tools into PR practice.

Presentations highlighted AI's growing influence in communication management, ethical considerations, and strategies for effective adoption. The workshop aimed to equip PR professionals with modern tools and strategies for effective communication.