“Eradicate Corruption, Revamp Africa’s Image” – ESUT's Professor, Sunny Udeze

Professor Sunny Udeze of Enugu State University of Science and Technology (ESUT) has called for urgent action by African leaders to address corruption and enhance the continent’s global image. Speaking at his 39th inaugural lecture titled “Deconstructing Stereotypes and Reconstructing the Image of Africa in the Global Media: The Public Relations Nexus,” Udeze highlighted the critical role of honesty and ethical behavior in improving public relations.

In his address, Udeze attributed Africa’s negative global perception to widespread corruption and sycophancy among its leaders. He criticized the Western media for perpetuating damaging stereotypes, which portray Africa in an unfavorable light, including outdated and inaccurate depictions of Africans.

“Africa’s negative behaviors, particularly corruption, contribute to the damaging images of Africa,” Udeze said. “Our leaders must rethink their actions and foster positive public relations to revamp the continent’s image.”

Udeze denounced the stereotypes as false and harmful, stressing that overcoming these misconceptions requires commitment to truth and good governance. He emphasized that effective public relations are grounded in ethical behavior and that media narratives significantly influence perceptions of the continent.

The professor warned that maintaining a positive image is delicate and can be easily undermined. He urged African leaders to prioritize good governance and ethical practices to positively reshape the continent’s representation in global media.

Udeze’s lecture underscored the need for African leaders to take responsibility for transforming the continent’s global image through integrity and reform.