NSUK Seminar Advocates Business-Oriented Politics to Strengthen Democracy and Governance

Nasarawa State University has called for the adoption of business-driven strategies in Nigeria’s political system as part of efforts to strengthen democratic governance, accountability, and public service delivery.

The call formed the focus of the second edition of the Seminar Lecture Series organised by the university’s Faculty of Administration, held on May 6, 2026.

The seminar, themed “The Symbiotic Effects of Marketing on Political Development in Nigeria: A Business Approach to Politics, Democracy, and Good Governance,” brought together academics, administrators, and stakeholders to examine how marketing principles can be applied to governance and political leadership.

In her opening remarks, the Vice-Chancellor of Nasarawa State University, Sa’adatu Hassan Liman, represented by Rashidah Funke Olanrewaju, described the lecture as a strategic framework for redefining Nigeria’s political landscape through innovation, accountability, and effective governance.

Professor Olanrewaju stated that applying a business-oriented mindset to governance could improve transparency, inclusiveness, and efficiency in public administration.

She also advocated the deployment of Artificial Intelligence-driven systems to modernise political communication, information management, and governance processes capable of driving social transformation.

Delivering the keynote address, Yusuf Ibrahim Ohida explained how the core principles of marketing, including Product, Price, Promotion, and Place, can be adapted to democratic governance and political leadership.

According to him, the “Product” in politics should translate to good governance rooted in effective leadership, justice, transparency, accountability, and the provision of quality social amenities.

Professor Ohida argued that the success of any government should ultimately be measured by the level of citizen satisfaction, economic prosperity, political stability, and access to quality education.

He maintained that political leadership must increasingly focus on delivering value to citizens in the same way businesses focus on meeting customer needs and sustaining public trust.

The seminar also featured contributions from senior academics, including A. D. Zubairu, who commended the university management for sustaining intellectual discourse and academic engagement within the institution.

Similarly, Yahaya Adadu praised the academic foundation laid by former Vice-Chancellor, Muhammad Akaro Mainoma, noting that such initiatives continue to strengthen the university’s research and policy conversations.

Participants at the seminar explored practical approaches to integrating marketing frameworks into governance structures to achieve sustainable democratic development and improved public trust in political institutions.

The event concluded with the presentation of a certificate of recognition to Yusuf Ibrahim Ohida in appreciation of his scholarly contribution to the academic community and his keynote presentation at the seminar.