DentsuAgyle Hosts 2024 Masterclass at UNILAG on April 12, Reveals Cash Prizes and Esteemed Panellists
DentsuAgyle Nigeria, a leading integrated marketing and media agency, is organizing a one-day masterclass at the University of Lagos (UNILAG) on April 12, 2024.
Chris Oyeoku Okafor 
DentsuAgyle Nigeria, a prominent integrated marketing, media buying/investment, entertainment, and production agency, has revealed the speakers and panellists for its upcoming one-day masterclass at the University of Lagos scheduled for Friday, April 12, 2024.
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The masterclass, tailored for young female undergraduates and postgraduate students in mass communication and theatre arts departments, as well as self-starters and entrepreneurs, aims to enlighten and empower them to become the next generation executives in the media and marketing communication industry.
Themed ‘Women Leading Change – Empowering the Next Generation of Marketing and Creative Mavericks’, the star-studded masterclass will feature iconic Nigerian actress and entrepreneur, Joke Silva, and Adebola Williams, Marketing Director of Promasidor, as keynote speakers.
In addition, Marian Ogaziechi, General Manager at DentsuAgyle Nigeria, and Faith Adepoju, Producer and Advertising Executive, will lead masterclass sessions on digital, social media, and advertising.
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These industry leaders will delve into current trends in media, content, and monetization at the symposium to be held at the Theatre Hall, Department of Creative Arts, UNILAG, and will be hosted by Tomike Adeoye.
Other professionals slated to speak include Morayo Afolabi-Brown, Managing Director of TVC Entertainment; Adenibuyan Olubamike, Actress and Content Creator; Chioma Ude, Founder of the Africa International Film Festival; Ochuko Adebayo, Country Manager at Disney; and Damilola Abodunrin, Industry Manager at Google.
Panellists who will dissect current trends in media include Akintude Bada, Country Manager at MTV Base; Doris Ohanugo, Executive Director at DSTV Media Sales; Maria Shadeko, Portfolio Manager Premium at Nigerian Breweries; the Managing Director of Loatsad Promomedia; and Rosemary Egabor, Chief Commercial Officer at News Central TV.
Explaining further, Ogaziechi highlighted that the masterclass aims to equip UNILAG students with the knowledge and skills necessary to excel in the competitive media and marketing landscape.
She emphasized the significance of having Joke Silva, a multi-award-winning actress, producer, and director, as the keynote speaker, noting that Silva's extensive experience in the creative sector will offer invaluable insights and advice to the future generation of marketing and media professionals.
As part of the program, 10 participants will have the opportunity to present their business ideas, utilizing the knowledge gained from the masterclass. The contest will award cash prizes to winners, with the Diamond winner receiving N600,000 cash prize and six months of internship, followed by the Platinum, Gold, Silver, and Bronze winners with varying cash prizes and internship durations.
The masterclass promises to be a valuable learning experience, providing students with practical insights and opportunities to enhance their skills in the dynamic field of media and marketing.
