Cowbellpedia Returns with Expanded Focus on STEM and Enhanced Rewards

Cowbellpedia, the renowned educational TV Quiz Show for secondary school students, is set to make a triumphant return with a revamped format emphasizing STEM (Science, Technology, Engineering, and Mathematics) subjects and significantly larger rewards. Promasidor Nigeria Limited, the company behind Cowbell Milk, a leading dairy brand in Nigeria, is excited to announce the relaunch of this educational initiative.

The reimagined Cowbellpedia now covers a broader spectrum of subjects, encompassing Science, Technology, Engineering, Mathematics (STEM), General Knowledge, and Puzzles. Notably, the show is offering substantial rewards, with a total prize pool exceeding N100 million. These rewards include cash prizes, laptops, educational equipment, and Cowbell products. The most outstanding students from both Junior and Senior Secondary Schools will be awarded all-expenses-paid educational trips to South Africa.

The selection process for participants was rigorous, involving over 1,000 students from various secondary schools across Nigeria who underwent a computer-based test (CBT) exam. This selection ensures that the top 132 students will participate in the revamped show.

In a heartwarming gesture, the parents and teachers of the participating students will also be recognized for their pivotal roles in shaping young minds. This special edition of Cowbellpedia will acknowledge and reward their commitment to nurturing exceptional children in society.

For viewers at home, the Cowbellpedia Home Play segment offers a chance to win mobile airtime weekly by visiting the dedicated website, www.cowbellpedia.tv.

Cowbellpedia will be broadcast on Africa Magic Family at 4:30 pm, NTA at 6:00 pm, TVC at 7:00 pm, and various local TV stations across the country every Saturday. Adebola Williams, the Marketing Director at Promasidor Nigeria, emphasized that the shift towards STEM and General Knowledge reflects the company's dedication to aligning with subjects of interest to consumers. She highlighted the company's mission to promote brands with a purpose, with Cowbell focusing on providing affordable and nutritious dairy products that support brain development.

Cowbellpedia embodies the brand's motto, "Sooo Gooood, Sooo Smart," with a focus on nurturing intelligent children with sharp minds. The show introduces a new quiz master, Ebuka Obi-Uchendu, and actress Linda Ejiofor as the student host, aiming to bring learning, entertainment, and fun to children, teenagers, and families alike.

CEO of Promasidor, Bruno Gruwez, reiterated the company's commitment to education, recognizing it as the most critical investment for Nigeria's future generations. He commended the participants and assured them of Promasidor's unwavering support for academic development in Nigeria.

Gruwez stated, "As a responsible corporate citizen, we intend to play our role as a change catalyst for advancing Nigeria into the next phase of its development through the Cowbellpedia platform designed for children aged 11 – 17."

Cowbellpedia has earned its status as a hallmark educational TV Quiz Show for children and teenagers, propelling past winners and finalists to achieve their dreams, even on the global stage. It continues to stand as a beacon of educational excellence, supporting the aspirations of young minds across Nigeria.