Prof. Kolade Ajilore to Deliver Babcock University’s 48th Inaugural Lecture on Advertising Practice
Chris Oyeoku Okafor 
Babcock University, located in Ilishan-Remo, Ogun State, is set to host its 48th Inaugural Lecture, featuring Professor Kolade Ajilore, the Head of Department of Mass Communication. Scheduled for next Thursday, May 2, 2024, at 2 pm in the Main Auditorium, this event promises insights into the evolving landscape of advertising practice.
Dr. Jonathan Nwosu, the Registrar, announced that Prof. Ajilore, an esteemed figure in Marketing Communications, will present a paper titled "Advertising practice as brand communication archery in the age of a rebellious audience." The occasion will be chaired by Professor Ademola Tade, the President/Vice-Chancellor of Babcock University.
Distinguished guests including academicians, brand experts, public relations, and advertising practitioners are anticipated to grace the occasion, highlighting the significance of this event within the academic and professional communities.
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The Inaugural Lecture serves as a platform to recognize the appointment or promotion of new full professors, allowing them to engage with both the academic and non-academic communities. It provides an opportunity for Prof. Ajilore to share his research journey and introduce fresh perspectives to a diverse audience.
Prof. Ajilore's academic journey is noteworthy, having earned his first and second degrees in Mass Communication from the University of Lagos, followed by a Ph.D. from Babcock University. With a rich publication history in both local and overseas academic journals and a track record of supervising doctoral candidates, Prof. Ajilore brings a wealth of experience and expertise to this significant event.
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The upcoming Inaugural Lecture promises to be an enlightening exploration of advertising's role in brand communication amidst evolving audience dynamics. Prof. Ajilore's insights are expected to contribute valuable perspectives to both academic discourse and practical industry applications.
