Unilever Distributes Rexona Products to FCE Abeokuta Students and Staff During Campus Engagement

Unilever Nigeria recently carried out a promotional engagement at the Federal College of Education (FCE), Abeokuta, distributing Rexona products to students and staff as part of its brand awareness campaign. The event, which took place on Friday, February 7, and Monday, February 10, 2025, was aimed at enhancing brand engagement while promoting sustainable living among the college community.

The promotional exercise saw the presence of Unilever representatives, who set up a pavilion at the Music Department of the institution. Teaching and non-teaching staff, alongside students, participated in interactive sessions and brand-related activities. As part of the campaign, attendees received Rexona products after completing specific online tasks, further reinforcing the brand’s commitment to consumer engagement.

Unilever, a globally recognized consumer goods company, continues to prioritize sustainable and healthy living through its various initiatives. The event at FCE Abeokuta aligns with the company’s broader mission of making sustainable living a commonplace reality.

The promotional exercise was met with enthusiasm from the college community, with students and staff appreciating the engagement and product distribution. Such initiatives foster stronger brand-consumer relationships while encouraging the use of quality personal care products within educational institutions.

This latest engagement highlights Unilever’s strategic approach to marketing, leveraging direct consumer interactions to build trust and product awareness. The initiative at FCE Abeokuta serves as another step in the company's ongoing efforts to promote hygiene, self-care, and brand loyalty among young consumers.