McPherson University Mass Communication Students Attend “Media Re-imagined” Conference in Lagos

Students of the Department of Mass Communication at McPherson University have participated in a media-focused industry conference tagged “Media Re-imagined,” held in Lagos as part of efforts to deepen their exposure to contemporary communication practices and the evolving digital media ecosystem.

The conference, organised by the Mass Communication Society of Pan-Atlantic University, took place at the Lagos Business School, Lekki, and convened students, professionals, and industry stakeholders to examine the changing dynamics of media production, distribution, and consumption.

Sessions at the event explored critical themes shaping modern journalism and content creation, including “Building a Career in the New Media Economy” and “Ethics in the Age of Virality: Balancing Speed, Truth, and Responsibility.” Discussions focused on how digital platforms are reshaping storytelling, newsroom practices, and audience engagement strategies.

The event also featured contributions from prominent figures in media and creative industries, including Kelechi Amadi-Obi, Oluwatosin Ajibade, and Kene Okonkwo, who shared professional insights on creativity, branding, and adaptability in the digital age.

Speakers emphasised that success in the modern media economy is increasingly defined by consistency, niche development, audience value creation, and sustained personal branding, rather than short-term virality.

Regulatory perspectives were also highlighted during the conference, with representatives of the Advertising Regulatory Council of Nigeria warning content creators and influencers about the legal and ethical responsibilities tied to digital content production. They stressed that online activities leave lasting digital footprints that can influence public trust and accountability.

Industry professionals further noted that many successful creators began with limited resources but progressed through persistence, skill development, internships, and strategic networking within the industry.

The conference concluded with a strong message to emerging media professionals: building a sustainable career in the digital space requires discipline, ethical awareness, and long-term value creation beyond momentary visibility.